The first major section in this How to Use Google Analytics overview covers the Google Analytics Realtime reports. As the name suggests, Google Analytics “Realtime” reports gives you up to the second stats related to people who are browsing your website in that very instant. The Google Analytics Realtime reports tab can give you a […]
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The most savvy webmasters are always looking for ways for how to speed up their websites. A faster loading website makes your visitors happy, but just as importantly it keeps the search engines happy. I’ve harped time and time again on why user metrics are so, so, so very important as arguably the most important
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There are many social media KPIs (key performance indicators) that you can use to track how well your social media marketing plan is performing, but what should you really be tracking? In this guide we will go over 10 KPIs that you should track and why you should track them. Social Media KPIs Related to
Social Media KPIs – The 10 You Should Be Tracking Read More »
I recently talked about how to remove spammy referral traffic in Google Analytics by creating URL specific filters to remove the offending referral sources from appearing in your traffic. But what if we wanted to cut off the problem at the source and keep these sites from being able to send any traffic to our
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You may have experienced this before: you log in to your Google Analytics and are pleasantly surprised to see a sudden boost in traffic to your website, specifically in referral traffic. Upon closer investigation, however, you are disappointed to discover the majority of that referral traffic is coming from spammy sources. The sole purpose for
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If you haven’t been paying attention, Google Webmaster Tools has been rebranded as Google Search Console. It’s essentially the same information, just with a new name to reflect its greater emphasis on search engine traffic to give you insights on related search engine information such as the search terms bringing you traffic and where you’re
What is Google Search Console How to Use Google Search Console Read More »
As I recently discussed in my post on the most important thing in SEO in 2017, user metrics are more important than ever in determining your rankings. One of the most important user metrics is click through rate in the SERPs. Remember that, all things being equal, a website which gets more clicks for a
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Split testing will never go out of style as a tried and true method for ruthlessly pitting two or more versions of similar content against one another in order to identify the best version in terms of converting on your goal. Google Analytics offers a perfect set of tools for determining just that through cold
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Split testing is the best thing you can do when you’ve got especially important pages of your site which are responsible for connecting your traffic to your offers. These are the pages which are actually responsible for converting traffic to customers, so you want to make sure the copy, page layout, links, or video which
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If you have any questions about your website or the traffic which it is receiving, odds are you can find the answer within your site’s Google Analytics data. Today we’re going to talk specifically about that data which you can get from the reporting tab. Google Analytics Reporting Tab Now I’m going to assume you
A Google Analytics Reporting Tab Overview Read More »
