This is an age old discussion which rages on; does shorter (less) copy equal more conversions. Conventional wisdom might tell us that more information will equal a higher conversion but conversely you could argue that having too much copy, even if you’re making new points each time, will bore your reader and lose their interest. […]
Long Copy vs. Short Copy; Which Converts Better? Read More »
You’ve written your headline, outlined the customer’s problem and your unique solution, your call to action, the major selling points of the product, put in your money back guarantee and peppered in some graphics and testimonials along the way, yet your sales letter still looks a bit skimpy and you think it should be longer.
How to Improve Your Sales Letter Read More »
A tagline is different from a slogan in that a tagline is generally accepted as being a constant message associated with a company whereas a slogan can change from campaign to campaign. Writing a tagline can be difficult if you don’t recognize what the purpose of it is. Let me expound on that as we
How to Write a Tagline Read More »
Recently, I wrote an article on call to action marketing and defined what is a call to action in the first place. As promised, today here is a massive list of 60 call to action examples; many of which you could definitely use for some aspect of your business. Note that these are taken from
60 Call to Action Examples Read More »
A couple of weeks ago I did a video on the three types of anchor text and covered anchor text SEO 101. The message to take away from that post is that you need to diversify your anchor text which you use to avoid the Google over optimization penalties. The majority of your anchor text
50 Examples of Generic Anchor Text Read More »
By the title of this website I’m sure it’s no surprise to learn that creating sales driven copy is one of my focuses and one of the services which we provide through this website. But before you hire me or anyone else to create the copy which your audience sees, the copy which is literally
Hiring a Copywriter – What to Know Before You Do It Read More »
Writing a great headline is your first job with any new writing piece. This is the gateway to the content itself; and if you’ve got the greatest article ever written, without a great title to draw them in, no one will ever see it. Here are 6 tips on how to write a great headline.
6 Tips On How to Write a Great Headline Read More »
“Finally Get a 6 Pack Abs With This One Weird Trick” Every now and then you’ll see a trend pop up in the advertising world. You’ve probably seen the above it before and maybe you’ve even clicked on an advertisement which uses this trendy copywriting tip. I say trendy because we went from never seeing
This One Copywriting Tip Will Make You One Million Dollars Overnight Read More »
Writing a great headline is a surefire way to win the (albeit) temporary attention of your reader for a few moments. The mistake which a lot of copywriters make is simply promising too much in their headlines. It’s important that you shy away from using “too tall” promise copy. Some examples of too tall promises
“Um… No Way”. The Danger of “Too Tall” Promises Read More »
“If” is a decidedly powerful term in copywriting which marketers can always turn to for a quick and effective headline. This can take an ad which seemingly promises too much at first glance and then make it much more believable just by the power of the “If”. Let’s take a look at some before and
