Link Building

Since virtually the beginning of search engines, backlinking has remained one of the top ranking factors which contribute to a website/page’s placement in the search engine results pages (SERPs), and this is unlikely to ever change despite what those who fear Google may say. In this article, I’ll talk a bit more about why backlinking […]

In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built

Attaining the coveted DMOZ listing is admittedly not as coveted as it once was. Links don’t carry the same weight as they once did and Google and other search engines don’t place as much importance on links from DMOZ as they once did. It’s less about the weight the link carries but more that search

Tiered link building has been around in the consciousness of the collective SEO world for a few years now. Some SEOers argue that Google updates like Penguin worked to undercut the efficacy of tiered link building or worse even punish you or negatively impact your rankings. First let’s address what tiered link building is. Tiered

I harp on the importance of link diversity, all the time and how you should always be looking for different places, or perhaps better said “sources”, to get links regardless of the juice they may send your way. But what about not live links, how do they affect SEO? Not Live Links One source webmasters

I reference link juice a lot on this site and admittedly backlinking isn’t the be all end all of SEO that it once was, you still need to have links pointing to your site and pages to help them to rank as it’s still a paramount factor in ranking for the time being. This is

I talked about link value last year but I thought I’d go a few steps further and add to that, covering how Google values links nowadays when link building isn’t the center of attention or the entire game that it once was. Google and Links Total Amount – First and foremost, Google considers the total