Fear is one of the most powerful tools at both an internet marketer and a copywriter’s disposal. But how can we employ fear as a motivation tool to move our audience to taking the desired conversation? Let’s answer this through a few examples.

Fear as a Motivational Tool

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Here the fear is a tangible danger: a health risk to you and your family. The implication is that if you don’t take action here, or hiring the mold removal team, that you’re posing a health risk every minute you don’t address it. Let’s look at another one.

Only 100 training course spots currently open.

This is a simple fear based call to action which acts as a ticking clock and preys on the universal fear of missing the boat or missing out on something. In this case, it’s the fear of missing out on a spot for a training course before it’s no longer available. You can do the same thing with “offer expires on XX date”.

Now as powerful as fear is in online marketing or copywriting as a motivational tool, it’s not always the best course of action.

Certain audiences plain and simple can’t be “scared” into taking action. Still, with many audiences, if you know that fear can be used as a motivational tool, then you can go ahead and use it to your fullest advantage.

Check back next week because we’ll be addressing how to factor in your audience’s ego to motivate a sale.