December 2012 - Converting Copy

Why Should You Care About Customer Relationship Management?

Customer relationship management refers to developing and nurturing your relationship with the customer base you already have in order to build on customer loyalty and keep them coming back to you rather than going to your competitors. Customer Relationship Management It’s statistically proven that it’s far more expensive to court and convert new/prospective customers than […]

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How to Manage Your Affiliates

Product Creation / Paul Ventura

Affiliates need all the help they can get and it’s in no one’s better interest than yours as the product owner to help them out. More promotion from affiliates not only means more sales for you but more exposure for your product or service, as well. This gets more people talking about your product to

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Long Copy vs. Short Copy; Which Converts Better?

Copywriting / Paul Ventura

This is an age old discussion which rages on; does shorter (less) copy equal more conversions. Conventional wisdom might tell us that more information will equal a higher conversion but conversely you could argue that having too much copy, even if you’re making new points each time, will bore your reader and lose their interest.

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What Are the Best WordPress Widgets?

WordPress / Paul Ventura

The effective ordering and placement of widgets on your WordPress run site can significantly improve your site’s performance in a number of different important metrics. You can decrease your bounce rate (which will help you rank better) or generate more conversions to your email sign up form as a couple of examples. Forget tag clouds,

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Customer Relationship Management Tips to Do it More Successfully

Digital Marketing (General), Digital Marketing Definitions, Making Money / Paul Ventura

Customer relationship management (CRM as the popular acronym) is a marketing strategy which can help develop your relationship with, well your customers! We’ve all heard the stats that it’s considerably (six times) more expensive in cost courting and securing new customers versus retaining an existing customer. With that in mind, let’s cover a number of

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How to Improve Your Sales Letter

Copywriting, Making Money, Product Creation / Paul Ventura

You’ve written your headline, outlined the customer’s problem and your unique solution, your call to action, the major selling points of the product, put in your money back guarantee and peppered in some graphics and testimonials along the way, yet your sales letter still looks a bit skimpy and you think it should be longer.

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