September 2014

Copywriting is nothing more than telling a story, a good story. I recently talked about how discovering your audience’s worldview is the most effective way to market to them, how to tell your story. Any questions you might have on where to begin or what your audience will respond to are already answered once you […]

Effective copywriting is constantly evolving out of necessity. What was once an effective message may now be seen as trite and overdone, causing your audience to tune it out before you can even mention the business/product/service itself. Because of this constant evolution, it can be difficult when you first sit down to create new copy