December 2014

How to Do a Web Content Audit

Analytics, Digital Marketing (General), How To, Keyword Research, SEO / Paul Ventura

I answered what is a content audit last week, so now let’s talk about how to do a web content audit. Admittedly this can get a bit tedious, so it’s best to set aside a few hours to a few days to do this as it can take some time, depending on the size of […]

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What is a Content Audit?

Copywriting, Digital Marketing Definitions, SEO / Paul Ventura

A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the

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