Author name: Paul Ventura

I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them.

yoast readability checker

Yoast Readability Checker – How it Can Make You a Better Writer

The Yoast plugin is a freemium SEO plugin for WordPress run sites. Most webmasters understandably use it for its SEO recommendations, but the Yoast Readability checker is invaluable from a copywriting perspective. The Yoast Readability checker analyzes your copy and makes sure that it’s easy to read. It gives you a score based on the

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how to access google's keyword planner tool

How to Access Google’s Keyword Planner Tool (Without Any Set Up)

Everybody wants something for nothing (myself included). Google’s keyword planning tool can both suggest keywords for you and show you traffic estimates for said keywords. This makes it an invaluable tool for giving you information straight from Google’s mouth itself, and if you’re on a serious budget, it can be a great way to plan

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