A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the […]
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Fiverr can be a great place to make a quick buck (or four, after Fiverr takes its cut). The problem is that if you target a niche which is relatively competitive, you may be struggling to see your gig getting any views and subsequently orders. Consider these tips on how to rank on Fiverr. How
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Today I’m going to talk about how to start a podcast, mostly because I have just launched the official ConvertingCopy podcast and figure there are a lot of small business owners in all kinds of niches. How Do You Start a Podcast Podcasting is a free marketing avenue available to all webmasters and business owners
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Copywriting is nothing more than telling a story, a good story. I recently talked about how discovering your audience’s worldview is the most effective way to market to them, how to tell your story. Any questions you might have on where to begin or what your audience will respond to are already answered once you
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Effective copywriting is constantly evolving out of necessity. What was once an effective message may now be seen as trite and overdone, causing your audience to tune it out before you can even mention the business/product/service itself. Because of this constant evolution, it can be difficult when you first sit down to create new copy
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A worldview is an all encompassing term to refer to someone’s outlook on life and everything in it. It dictates how they will respond to any given situation whether that’s a question asked of them, an event which presents itself to them, or even an advertisement. The last bit is what we’re going to be
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Whether you’re a self help guru, a fictional novelist, or just have a digital product in the form of an eBook, the Kindle Store should be at the top of your list when it comes time to publish. The Amazon Kindle Store has one million plus books available on all topics from thousands of authors
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Growth hacking is one of the more recent buzz words in the world of online marketing. The good news is it’s not something completely new and foreign but more entails tapping skills you likely already have cultivated in part as an online marketer (SEO, web analytics, split testing, etc.) in order to more effectively market
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Google search operators are great for finding what you want online when a simple search won’t return what you’re looking for. For instance, if you’re looking to get backlinks from authoritative sites like a .GOV or .EDU, you can use search operators to sift through millions and billions of web pages to find what you’re
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The other day I had a client at Maryland SEO Services ask me what footprinting was. While I’ve never heard of it referred to as footprinting, I knew what he was referring to and think that that speaks to the confusion regarding footprints in relation with SEO. Let’s clarify what are footprints in SEO. What
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