After being with the same webhost for the last decade or so, I recently decided to move most of my sites to HostGator after being pleased with the service I experienced with my other sites I have hosted with HostGator, not to mention all of the great customer reviews from friends and people online they […]
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Last week I talked about how to use fear as a motivational tool through your copy and marketing strategy to motivate your readers to take action. Check out that post to see examples of how that works but I mentioned that another powerful tool in copywriting is not appealing to your audience’s fear but to
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Fear is one of the most powerful tools at both an internet marketer and a copywriter’s disposal. But how can we employ fear as a motivation tool to move our audience to taking the desired conversation? Let’s answer this through a few examples. Fear as a Motivational Tool Mold in your home can cause serious
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Content curation can be confusing because most definitions only cover part of its complete meaning. Content curation refers to both aggregating content from different places around the web, sifting through it, and reorganizing the best of it to publish on your own site. It also refers to how you present your content to your audience
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WordPress is a great medium for running your site as it makes everything from content creation, publishing it, and making simple and major changes to your site incredibly easy. You can see why I love WordPress in more detail but WordPress (like many other platforms) has its security holes here and there which can leave
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Creating passwords for online accounts is a fact of life. The more secure you can make them, the less of a chance you are exposing yourself to the risk of someone hacking into your account or even your website. Let’s cover a few password creating tips and answer what makes for a good password. Password
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A strong call to action is a great way to encourage people to click through to your offer, but the best call to actions sometimes can be presented in different ways. You can use a basic text, an image, or even a GIF. In this article we’re going to cover how you can increase button
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The other day I talked about why you should be buying websites to develop or strengthen your influence within your niche on other sites you control. Today I’m going to talk about how to appraise websites so that you know the major points to consider when you’re looking to buy. How to Appraise Websites Exact
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Sales page copy refers to any text on your sales page whether that’s in a headline, in a small body paragraph, and regardless of the font style, color, or size. There are a few subtle tactics which you can implement or take stock of to improve your chances at generating a conversion. Consider my 3
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Word economy refers to how economical you are with your words, or in other words, how many more words do you use than you actually need to convey your message and point clearly and effectively? Word Economy Being overly verbose creates an adverse effect; particularly when it comes to creating copy. If you are writing
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