The effective ordering and placement of widgets on your WordPress run site can significantly improve your site’s performance in a number of different important metrics. You can decrease your bounce rate (which will help you rank better) or generate more conversions to your email sign up form as a couple of examples. Forget tag clouds, […]
What Are the Best WordPress Widgets? Read More »
Customer relationship management (CRM as the popular acronym) is a marketing strategy which can help develop your relationship with, well your customers! We’ve all heard the stats that it’s considerably (six times) more expensive in cost courting and securing new customers versus retaining an existing customer. With that in mind, let’s cover a number of
Customer Relationship Management Tips to Do it More Successfully Read More »
You’ve written your headline, outlined the customer’s problem and your unique solution, your call to action, the major selling points of the product, put in your money back guarantee and peppered in some graphics and testimonials along the way, yet your sales letter still looks a bit skimpy and you think it should be longer.
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You’ve probably seen it happening more and more over the last year or so; author’s faces appearing the SERPs alongside their article which is ranking. I covered HOW to get your picture on Google the other day, now let’s talk about the 3 reasons WHY you want your picture on Google Authorship and its SERPs
4 Reasons You Want Your Picture in the SERPs With Google Authorship Read More »
It’s difficult to narrow down why exactly your sales page doesn’t convert as well as it should or you think that it should. Even with realistic expectations, a lot of product owners still aren’t realizing the conversions that they should be. It’s especially difficult because a sales page generally isn’t just about copy, there are
Why Your Sales Page ISN’T Converting Read More »
Do you want to know how to get your picture on Google? Of course you do because it brings in more clicks, gives more authority and clarity to your content, and even helps you rank better. We’ve answered the why; let’s talk about how to get your picture on Google. How to Get Your Picture
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A tagline is different from a slogan in that a tagline is generally accepted as being a constant message associated with a company whereas a slogan can change from campaign to campaign. Writing a tagline can be difficult if you don’t recognize what the purpose of it is. Let me expound on that as we
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Many domain registrars offer domain auctions on expired domains which are now available to the public for purchase. GoDaddy has one of if not the best auctions associated with a registrar because they are the biggest domain registrar so consequently you get more sites and more variety of sites available for purchase more often than
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We can use Google Analytics to do a little detective work on our site to discover possible suspects when we see our traffic plummet. Sometimes just one page/keyword will account for the majority of your site’s traffic, and it’s easy to identify that if you’re not longer ranking well for that keyword that that’s likely
Was it Google Penguin? Read More »
User metrics refer to how people interact with your site. Google is in the middle of a transition in terms of how they rank a web page. This transition is moving away from purely focusing on links and is moving more toward focusing on the user experience and is looking to the user to do
6 User Metrics Which Will Affect Your Ranking in Google Read More »
