Writing a great headline is a surefire way to win the (albeit) temporary attention of your reader for a few moments. The mistake which a lot of copywriters make is simply promising too much in their headlines. It’s important that you shy away from using “too tall” promise copy. Some examples of too tall promises […]
“Um… No Way”. The Danger of “Too Tall” Promises Read More »
Build My Rank was a link building service which a lot of marketers were using and seeing good results from for getting their sites to move up in the SERPs. How it worked was that the marketers would create article content based on their niches which would get submitted to and published on the many
Build My Rank Is Dead Read More »
“If” is a decidedly powerful term in copywriting which marketers can always turn to for a quick and effective headline. This can take an ad which seemingly promises too much at first glance and then make it much more believable just by the power of the “If”. Let’s take a look at some before and
Just a quick post today on something interesting as it relates to how search engines catalog web pages. Search engines have millions and billions of pages of content to sift through to answer search queries. To save space, catalog more pages, and ultimately return results more quickly, search engines sift out and ignore what they
Stop Words – What Are Stop Words? Read More »
Anchor text has always been an important aspect of SEO. Making a hyperlink out of text which relates to the page that link is pointing to is a surefire way of telling the search engines what that destination page’s content is about and will help to rank it accordingly. This applies to both with internal
Anchor Text SEO 101 and What You’re Not Doing Right Read More »
I’ve talked at length about how I use WordPress in the past. WordPress, for those who don’t know, is a free content management/database software which (after it’s installed in 5 minutes) makes interacting with your website “dummy book” simple. WordPress SEO Plugins Plugins are one of the things which make WordPress extra simple and user
Research and heat map studies once showed that the web page with the top Google ranking receives nearly 50% of all of the clicks for a given search term. According to a more recent study done by Optify, it’s not quite as high as it once was. Top Google Ranking Due to changes in people’s
The Value of Landing the Top Google Ranking Read More »
A lot of webmasters plain and simple don’t have the time or knowledge on how to increase their website’s exposure in the organic SERPs. Therefore they outsource this work to one of many SEO services which are promising to get them to the top of Google for their targeted search terms. Don’t whip out your
3 Things to Keep in Mind Before You Buy SEO Services Read More »
One of the four keys (see what is a good keyword) to finding a great keyword is commerciality. Keyword commerciality isn’t just a measure of how much money you can make on a particular keyword but more a gauge of how likely are the people who are using that search term to find your site
Keyword Commerciality – How to Gauge it Fast Using Adwords Read More »
Many webmasters are understandably interested in how to learn search engine optimization considering the benefits which go along with it. It’s an estimation, but approximately 50% or ONE IN TWO people click on the first ranked website in Google over everything else they see on the page whether that’s paid advertising or lesser ranking pages.
How to Learn Search Engine Optimization Read More »
