Author name: Paul Ventura

I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them.

But Wait, There’s More! – The Importance of Having a Bonus Product

You want to do everything that you possibly can to complete a sale of your product. Part of this is to overwhelm your undecided customer with value; so let’s talk about the “but wait there’s more” philosophy and the importance of having a bonus product. Watch any infomercial on television and they’ll always offer a

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