Author name: Paul Ventura

I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them.

Google Over Optimization Penalty

The Google Over Optimization Penalty and My Google Penalty Checker Checklist

SEO is all about walking a tightrope of doing just enough but not overdoing the optimization of your site. The latter part of that statement is punishable by the Google over optimization penalty. Google Over Optimization Penalty It got to this point because initially rudimentary search engines needed people to blatantly use tags to identify

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How to Make Your Own Affiliate Disclosure Policy

What Is Disclosure – How to Make Your Own Affiliate Disclosure Policy

As most of you are aware of, as an affiliate marketer and webmaster, we are required by the FTC to include a (visible) disclosure policy on any websites we own which have even as little as one affiliate link on them to our readers. How to Make Your Own Affiliate Disclosure Policy What is Disclosure?

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SEO Myths

15 SEO Myths

There are a lot of SEO experts out there who know their stuff, but for every one of them there are at least a dozen more who think they know their stuff and are only too eager to spread false knowledge. Here are 15 of the most scandalous (or as scandalous as SEO can get)

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