Author name: Paul Ventura

I teach webmasters and business owners everything they need to know about digital marketing for their websites from copywriting, analytics, social media, and even how to get Google to like them.

Pros and Cons Of Outsourcing Online and What To NOT Outsource

As a webmaster, you should be viewing your website as an online business if you ever hope to make any money from it whether that’s from affiliate marketing, advertising revenue, etc. Developing your online business involves regular and oftentimes daily tasks of SEO, link building, perhaps maintaining a PPC/paid advertising campaign and your email list […]

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deep linking

Are You Doing Enough Deep Linking? 5 Reasons to Use Deep Linking

Deep linking refers to creating links to pages deeper within your site’s architecture as opposed to simply directing every link to your home page. Deep Linking This diagram demonstrates deep linking from external sites/pages to pages on your site below the main URL: Here are 5 reasons for why you want to be deep linking.

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