You may have heard that it’s preferable when you’re doing any kind of business writing to favor active voice over passive voice. Active voice is certainly preferable when you’re doing any kind of copywriting or writing for marketing. Let’s talk about the difference between passive voice and active voice, what’s wrong with passive voice, and […]
What’s Wrong With Passive Voice Read More »
One of the most underestimated factors in ranking relates to how to improve CTR in SEO. In other words, garnering more clicks in Google’s SERPs (search engine results pages) not only brings in more traffic, but it can also boost your rankings. Why does knowing how to improve CTR in SEO improve your rankings? As
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The Yoast plugin is a freemium SEO plugin for WordPress run sites. Most webmasters understandably use it for its SEO recommendations, but the Yoast Readability checker is invaluable from a copywriting perspective. The Yoast Readability checker analyzes your copy and makes sure that it’s easy to read. It gives you a score based on the
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It’s time to face it – your content sucks. It’s not a slight against you, it’s nothing personal, but everything you post is blah, meh, and most importantly, not converting how you’d like it. Many of us easily fall into the pit of sucky content without realizing it. We get complacent and continue to churn
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A proposal is a written plan on how to resolve a problem or issue. Understanding how to write a proposal effectively is a huge asset as many businesses use proposals as a part of bidding for a contract so that the organization has a better understanding of that potential contractor’s approach to solving the relevant
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What makes a good clickbait title and why you should you use them? It gets you clicks and drives traffic to your site! Let us show you how. The title of an article or blog post may seem like the easiest part of writing your content, but it actually matters a lot. Your title has
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I recently wrote about how to copywrite like a president and mentioned that the first thing you need once you’re ready to market is to understand your customers inside and out. Nothing will help your copy and consequently your offers convert more than knowing exactly where your customers are coming from. This includes: The basics
Why You Need to (Actually) Think Like Your Customer When Marketing Read More »
Happy President’s day everyone. One thing which virtually every president this country has ever had is a gift with words. Finding the right words to convey your unique message to truly connect with an audience, and connect with them like no one else can, is the secret to achieving anything in this life. Our current
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Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s
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A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the
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