A common question I’ve been seeing as of late relates to “SAPE” networks and what they are. This question in and of itself is a misnomer; SAPE is not a network. This is actually a link building service based out of Russia where you can purchase or sell links, articles; basically many things online marketing […]
What Are SAPE Networks? Read More »
In online marketing we work to create traffic to our sites through paid and organic means, but once that traffic has reached our site, our attention shifts to converting on that traffic. There are a lot of different ways to do that between good sales page copywriting, split testing, and other techniques such as preselling.
What is Preselling and How Do You Presell Effectively? Read More »
Branding is incredibly important from an SEO point of view and one of Google’s new ranking factors which they are looking increasingly at. Gone are the days when good backlinks were enough to get you by. Now you have to consider social proof, user metrics, and branding, as well, so let’s talk about the major
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Content curation can be confusing because most definitions only cover part of its complete meaning. Content curation refers to both aggregating content from different places around the web, sifting through it, and reorganizing the best of it to publish on your own site. It also refers to how you present your content to your audience
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Customer relationship management (CRM as the popular acronym) is a marketing strategy which can help develop your relationship with, well your customers! We’ve all heard the stats that it’s considerably (six times) more expensive in cost courting and securing new customers versus retaining an existing customer. With that in mind, let’s cover a number of
Customer Relationship Management Tips to Do it More Successfully Read More »
Link velocity is a term which is used to describe the rate at which you build links to your site/a specific URL. It’s imperative these days that you consider your link velocity because these days it’s imperative that your link velocity appear natural for the page you’re building links for so it can grow and
What is Link Velocity? Read More »
As Google continues to role out updates and changes to their algorithm, including big penalties for over optimization and links from massive “private” blog networks such as Build My Rank (see Build My Rank Is Dead), many webmasters and SEOers have been flustered trying to find reliable link building practices and techniques which will both
Blog Carnivals – What Is a Blog Carnival? Read More »
Just a quick post today on something interesting as it relates to how search engines catalog web pages. Search engines have millions and billions of pages of content to sift through to answer search queries. To save space, catalog more pages, and ultimately return results more quickly, search engines sift out and ignore what they
Stop Words – What Are Stop Words? Read More »
SEO is all about walking a tightrope of doing just enough but not overdoing the optimization of your site. The latter part of that statement is punishable by the Google over optimization penalty. Google Over Optimization Penalty It got to this point because initially rudimentary search engines needed people to blatantly use tags to identify
The Google Over Optimization Penalty and My Google Penalty Checker Checklist Read More »
Awhile back I did a complete overview on buying and sell sites. Buying and selling sites and website flipped are all big businesses online and great ways to make money (especially if you follow the tips in my guide). How to Find Dropped Domains When I talk about buying a website, I was referring more
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