Email Marketing

In the past, I’ve talked about how you can use DKIM and SPF authentication to avoid the spam filter when sending emails to clients. These are records which authenticate emails sent from your domain in the eyes of Gmail, Yahoo, etc. They add some encrypted data which verify that the emails actually came from your […]

Cold emailing is the technique of soliciting complete strangers about your business and its products or services. Just like with cold calling, because it’s unsolicited, it’s a huge gamble. Still, when done correctly, cold emailing can be one of the most effective ways to connect with new client prospects. Let’s get right to it and

It’s frustrating when you check your email list stats at the end of the day or week and are encouraged by a strong sign up rate only to find it’s partially or completely comprised of bots. To this day I have no clue as to why a spam bot would sign up for an email

Every email client has a spam filter whether it’s Gmail, Yahoo, Hotmail, or even website specific ones through Roundcube, SquirrelMail, etc. As users of personal and business email addresses, we appreciate this filter to keep unwanted, dangerous, or otherwise spammy emails out of our inbox. As a business owner or anyone interested in sending out

I recently talked about how after nearly a decade of being a loyal consumer of Aweber, I decided to make a switch and migrate to MailChimp. Now let’s talk about how I switched from Aweber to MailChimp. Note this will obviously only be specifically applicable if you’re making the same switch, but it’s good guidelines

Last week I talked about how to find out when is the best time to send emails to your list. One of the most reliable methods is to do some testing yourself to find out which time yields the greatest opening and interaction percentage from your list, and I mentioned the way to do that