Unlike a more comprehensive content audit (see what is a content audit or how to do a content audit for more information), learning how to do an SEO content audit exclusively addresses the optimization of your website for search engines. Unless you’re just starting a website from scratch and already know the latest in evergreen […]
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Tomorrow marks the beginning of 2016, and the start of a new year is as good a time as any to recap on what is working in the world of search engine optimization. I’ve put together this list of five points in what SEO works in 2016. Mobile – A greater emphasis on mobile devices
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Online marketers have long contested the importance of meta tags in regards to the weight which search engines assign to them. The truth is that these are just a few of the various search engines’ many, many algorithmic ranking factors. This brings us to today’s topic: do meta tags matter? Do Meta Tags Matter Remember
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There are a number of helpful modules for getting your Drupal run site as SEO friendly as can be. In this article I’ll discuss 15 modules for SEO for Drupal which will give you peace of mind in knowing that your site is search engine friendly. Modules for SEO For Drupal Pathauto – Pathauto basically
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You may have noticed that after five years, ConvertingCopy.com finally got a new makeover. Years ago, when I purchased the Flowhub theme which we’ve grown accustomed, I put a good bit of time into making tweaks here and there to get it how I wanted it, experiencing a lot of headaches along the way. More
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I answered what is a content audit last week, so now let’s talk about how to do a web content audit. Admittedly this can get a bit tedious, so it’s best to set aside a few hours to a few days to do this as it can take some time, depending on the size of
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A content audit, in online marketing terms, is a complete analysis of a website’s content in relation to the owner’s goals so that you can make an assessment and executable plan in regards to what needs to be changed, removed, redirected, or updated on that site. A content audit is beneficial whenever you’re taking the
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The other day I had a client at Maryland SEO Services ask me what footprinting was. While I’ve never heard of it referred to as footprinting, I knew what he was referring to and think that that speaks to the confusion regarding footprints in relation with SEO. Let’s clarify what are footprints in SEO. What
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Last week I covered how to win GoDaddy auctions. Let’s say you’ve just won your first GoDaddy auction (hey, good job), now let’s talk about what you can actually do with that domain, or more specifically how to use expired domains for SEO. Expired Domains for SEO You can use expired domains for SEO to
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Sitewide links are those which appear on every page of your site. These generally show up in either the menu/navigational bar or section of your site, in the header section, or in the footer section. Sitewide links are either going to be internal (pointing to pages on that same site) or external (pointing to pages
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