Branding is incredibly important from an SEO point of view and one of Google’s new ranking factors which they are looking increasingly at. Gone are the days when good backlinks were enough to get you by. Now you have to consider social proof, user metrics, and branding, as well, so let’s talk about the major […]
Why Branding Matters Read More »
When you experience a sudden traffic drop, that drop could be attributed to any number of causes. The first thing you should always do is check your Google Analytics profile. Through insights they’ll give you updates on your profile to reflect substantial changes to your site, particularly traffic. Odds are you’ll have noticed the effects
Traffic Drop – 7 Causes For a Drop in Traffic Read More »
Google Penguin 2.0 is being rolled out and the effects are beginning to be felt. Last year around this time when the first Penguin updates were being rolled out, I covered how to make yourself Penguin proof and talked about what went into that update. To reduce it all to one term, “over-optimization” was the
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As I talked about last week, there has long been a great deal of speculation on the topic of does negative SEO exist. The Google Disavow Link Tool is a nifty new tool from Google Webmaster tools which allows webmasters to pick and choose which sites/pages linking to their site which they don’t want to
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Negative SEO has become a topic of interest since automatic link building tools have allowed webmasters to create (low quality) links en masse and more recently since Google began punishing webmasters for unnatural SEO. But does negative SEO exist? Does Negative SEO Exist It’s a bit ironic how SEO has evolved when it comes to
Does Negative SEO Exist? Read More »
2013 SEO ranking is decidedly different than SEO from last year and even more different from years ago. I did a post a year and a half ago on Google ranking factors but SEO evolves at such a high rate I thought it important to throw my 2 cents to how exactly I believe that
2013 SEO Ranking Factors Read More »
The other day I talked about why you should be buying websites to develop or strengthen your influence within your niche on other sites you control. Today I’m going to talk about how to appraise websites so that you know the major points to consider when you’re looking to buy. How to Appraise Websites Exact
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At the time of this post, Google’s own YouTube videos (coincidentally enough) tend to rank well in the SERPs. This means more traffic for Google butThis means that if you’re not creating videos to coincide with your content or just creating videos on their own then you’re leaving a lot of potential traffic on the
How to Rank Videos Read More »
We have managed to sidestep the end of the world (fingers still crossed), so now we can turn our attention to this new year and specifically we can begin the discussion on what is going to work for SEO in 2013. Addressing what will work in SEO this year just as importantly means identifying what
I’ve talked a lot about over optimization recently in the wake of the Penguin updates which came earlier last year in April/May. I specifically talked about anchor text recently, as well, and the 3 types of anchor text to the end of explaining which of the 3 types you should be using on your site.
When to Use Anchor Text and When To Use Your URL Read More »
