Branding is incredibly important from an SEO point of view and one of Google’s new ranking factors which they are looking increasingly at. Gone are the days when good backlinks were enough to get you by. Now you have to consider social proof, user metrics, and branding, as well, so let’s talk about the major […]
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When you experience a sudden traffic drop, that drop could be attributed to any number of causes. The first thing you should always do is check your Google Analytics profile. Through insights they’ll give you updates on your profile to reflect substantial changes to your site, particularly traffic. Odds are you’ll have noticed the effects
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Google Penguin 2.0 is being rolled out and the effects are beginning to be felt. Last year around this time when the first Penguin updates were being rolled out, I covered how to make yourself Penguin proof and talked about what went into that update. To reduce it all to one term, “over-optimization” was the
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As I talked about last week, there has long been a great deal of speculation on the topic of does negative SEO exist. The Google Disavow Link Tool is a nifty new tool from Google Webmaster tools which allows webmasters to pick and choose which sites/pages linking to their site which they don’t want to
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Negative SEO has become a topic of interest since automatic link building tools have allowed webmasters to create (low quality) links en masse and more recently since Google began punishing webmasters for unnatural SEO. But does negative SEO exist? Does Negative SEO Exist It’s a bit ironic how SEO has evolved when it comes to
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2013 SEO ranking is decidedly different than SEO from last year and even more different from years ago. I did a post a year and a half ago on Google ranking factors but SEO evolves at such a high rate I thought it important to throw my 2 cents to how exactly I believe that
2013 SEO Ranking Factors Read More »
After being with the same webhost for the last decade or so, I recently decided to move most of my sites to HostGator after being pleased with the service I experienced with my other sites I have hosted with HostGator, not to mention all of the great customer reviews from friends and people online they
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Last week I talked about how to use fear as a motivational tool through your copy and marketing strategy to motivate your readers to take action. Check out that post to see examples of how that works but I mentioned that another powerful tool in copywriting is not appealing to your audience’s fear but to
Ego as a Motivational Tool Read More »
Fear is one of the most powerful tools at both an internet marketer and a copywriter’s disposal. But how can we employ fear as a motivation tool to move our audience to taking the desired conversation? Let’s answer this through a few examples. Fear as a Motivational Tool Mold in your home can cause serious
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Content curation can be confusing because most definitions only cover part of its complete meaning. Content curation refers to both aggregating content from different places around the web, sifting through it, and reorganizing the best of it to publish on your own site. It also refers to how you present your content to your audience
What is Content Curation and How to do It More Successfully Read More »
