Someone asked me via my email address (paul@convertingcopy.com) specifically how many keywords should they target when beginning on a new site. If the niche is small and only has a small handful of opportune keywords (see what is a good keyword) then it’s not an issue. However if you’re jumping into a large niche which […]
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Awhile back I did an overview on buying and selling sites which talked a lot about Flippa. I made that post because at the time I was selling off a number of my affiliate websites which I either just didn’t have time to keep up with them anymore or I just wasn’t making enough money
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The Google Dance is not to be confused with the Google Honeymoon Period which refers to new sites and new pages enjoying top rankings shortly or immediately after being published. In this article we’re going to identify what exactly the Google Dance is and what the major occurrences for it are. What is the Google
What is the Google Dance? Read More »
Customer relationship management refers to developing and nurturing your relationship with the customer base you already have in order to build on customer loyalty and keep them coming back to you rather than going to your competitors. Customer Relationship Management It’s statistically proven that it’s far more expensive to court and convert new/prospective customers than
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Affiliates need all the help they can get and it’s in no one’s better interest than yours as the product owner to help them out. More promotion from affiliates not only means more sales for you but more exposure for your product or service, as well. This gets more people talking about your product to
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This is an age old discussion which rages on; does shorter (less) copy equal more conversions. Conventional wisdom might tell us that more information will equal a higher conversion but conversely you could argue that having too much copy, even if you’re making new points each time, will bore your reader and lose their interest.
Long Copy vs. Short Copy; Which Converts Better? Read More »
The effective ordering and placement of widgets on your WordPress run site can significantly improve your site’s performance in a number of different important metrics. You can decrease your bounce rate (which will help you rank better) or generate more conversions to your email sign up form as a couple of examples. Forget tag clouds,
What Are the Best WordPress Widgets? Read More »
Customer relationship management (CRM as the popular acronym) is a marketing strategy which can help develop your relationship with, well your customers! We’ve all heard the stats that it’s considerably (six times) more expensive in cost courting and securing new customers versus retaining an existing customer. With that in mind, let’s cover a number of
Customer Relationship Management Tips to Do it More Successfully Read More »
You’ve written your headline, outlined the customer’s problem and your unique solution, your call to action, the major selling points of the product, put in your money back guarantee and peppered in some graphics and testimonials along the way, yet your sales letter still looks a bit skimpy and you think it should be longer.
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You’ve probably seen it happening more and more over the last year or so; author’s faces appearing the SERPs alongside their article which is ranking. I covered HOW to get your picture on Google the other day, now let’s talk about the 3 reasons WHY you want your picture on Google Authorship and its SERPs
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