Let’s talk about something you might not be thinking about: how to use Instagram for traffic. Instagram is a great targeted traffic source if you know how to tap it. In the past I’ve talked about Instagram marketing, 10 ways to use Instagram for your business, and even how to use hashtags on Instagram. Instagram […]
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Google recently did something unprecedented: basically reveal its top 3 ranking factors. Out of the hundreds of main factors for determining which websites will rank atop Google for any given search keyword or phrase, Andrey Lipattsev, a Google Search Quality Senior Strategist, recently revealed in a Q and A the top three. Without further adieu,
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In the past, I’ve talked at length about the many different “types of links“. One way, reciprocal, networks, nofollow versus dofollow, the list goes on. But in the end, there’s really only one distinction which Google (and consequently YOU ought to) care about. Let’s talk about the difference between built links versus earned links. Built
Built Links Versus Earned Links – Why the Difference Could Save Your Business Read More »
Good content is arguably THE MOST important key to succeeding in all things online marketing. Good content will help you rank well in search engines such as Google (in fact they recently called it out as being one of the top three Google ranking factors) and is instrumental in helping you convert on your website’s
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Rank Brain is one of Google’s top three ranking factors, meaning that it’s one of the single most important keys in determining which web pages top Google for any given keyword search. After Rank Brain launched early in 2015, more news has been circulating about generally what it is and how it affects Google’s rankings,
What is Google’s Rank Brain and How Does it Affect Your Rankings? Read More »
We all know that Google has been getting progressively more intelligent when it comes to presenting search results and answering people’s questions for years. The Google Knowledge Graph is the quintessential example of this where it’s gotten so intelligent and effective at delivering information for search queries (it’s primary reason for existing remember), it’s beginning
What is the Google Knowledge Graph and is it Stealing My Traffic? Read More »
Unlike a more comprehensive content audit (see what is a content audit or how to do a content audit for more information), learning how to do an SEO content audit exclusively addresses the optimization of your website for search engines. Unless you’re just starting a website from scratch and already know the latest in evergreen
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2016 is upon us so I’ve put together this list for the top WordPress plugins for 2016 so that your website can be humming smoothly with all of the social, security, and site management tools which you need. Note that these are all free, as well, so there’s no need to touch your new budget
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Tomorrow marks the beginning of 2016, and the start of a new year is as good a time as any to recap on what is working in the world of search engine optimization. I’ve put together this list of five points in what SEO works in 2016. Mobile – A greater emphasis on mobile devices
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Drupal is a powerful and free CMS which is a good choice for webmasters who need more functionality out of their sites than that which WordPress gives them. Check out my complete Drupal vs WordPress post to learn more. For now, here is my 5-step Drupal installation guide with an emphasis on ease. Drupal Installation
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